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CI

Color Scheme

As the logo plays an important role to deliver the corporate image used in various media such as publications, signs and promotional materials, it must be produced in accordance with defined colors for unity.

PANTONE COLOR

Pantone 288 C,Pantone 186 C,Black

PROCESS COLOR

C100 + M67 + K23,M100 + Y100,K100

Main & Sub Colors

As the colors of the logo are elements that play an important role to deliver the corporate image used in various media such as publications, signs, and promotional materials, it must be used and managed to maintain correct hue, brightness, and saturation.

For the colors of the logo, use of pantone colors is the basic rule, but process colors can be used if necessary. Nonetheless, the rule for the print colors by the percentage of CMYK must be followed. The works for signs must apply for the sign color rule. Please refer to the color sample in the manual in order to express the correct colors during sign production. As the color system for the logo has flexibility for communication, sub colors must be used only to support the main colors.

MAIN COLOR

  • MOBIS
    BLUE

    Pantone 288C / C 100% + M67 + K23

  • MOBIS
    RED

    Pantone 186C / M 100% + K100%

  • MOBIS
    BLACK

    K100%

SUB COLOR

  • MOBIS
    DARK GRAY

    Pantone blackU / C57% + M53% + Y65% + K20%

  • MOBIS
    GRAY

    Pantone Warm Gray 8C/ M10% + Y20% + K80%

  • MOBIS
    LIGHT GRAY

    Pantone Warm Gray 2C/ M6% + Y6% + K10%

  • MOBIS
    LIGHT BLUE

    Pantone 301C / C100% + M55% + K20%

  • MOBIS
    GREEN

    Pantone 5555C / C45% + Y35% + K40%

  • MOBIS
    SILVER

    Pantone 877C

  • MOBIS
    GOLD

    Pantone 874C

Prohibition Rules-Color

As the colors of the logo are important elements to deliver the corporate image,and thus attention should be paid for use.

If the colors are arbitrarily changed, the unique image of the corporation may be damaged so it must be used in accordance with the color rule. The colors of the logo herein are not allowed to be changed. If you have any question for use of the colors, please contact the relevant department.

  • Do not use MOBIS Blue black color of the logo.

  • Do not use mobis Red for the whole logo.

  • Do not use the logo on a complex background.

  • Do not use edge for the logo on the background color.

  • Do not use the logo on a blurry background.

  • Do not use shadow for the logo.

  • Do not use double tone for the logo in the expression for black & white media.

Logo Mark-Clear Space

No graphic elements should impede the specified clear space as the logo Mark ensures the maximum impact when it appears away from other design elements.

No graphic elements should impede the specified clear space as the logo Mark ensures the maximum impact when it appears away from other design elements.

Prohibition Rules-Graphics

As the shape and combination of the logo is an importnat element to deliver the corporate image, if they are modified, the unique can be demaged so it must be used in accordance with the rule.

The logos expressed here are incorrectly used, please do not use the logo like these or similar to these. If you have any questions on use of graphics, please contact the relevant department.

  • Do not change the scale of the logo arbitrarily.

  • Do not change the logo with arbitrary font.

  • Do not change the shape of the logo arbitrarily.

  • Do not use the logo as outlines.

  • Do not use the motif of the logo as a symbol.

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