MOBIS is a mixed word using mobile and system, where mobile means automobile in English-speaking countries and System means the unity of complex machines. The word implies a specialized auto parts company that makes part systems for automobiles.
The logo has been developed to deliver the identical corporate image to customers with varied cultures and customs all over the world and to express the development as one of global top 10 auto parts makers. It expresses a power-driven progressive image and the letter 'O' of MOBIS is marked in red as well as its future-oriented corporate image which is based on the font that expresses a precise and cutting-edge image.
As the colors of the logo are elements that play an important role to deliver the corporate image used in various media such as publications, signs, and promotional materials, it must be used and managed to maintain correct hue, brightness, and saturation.
The logo type has been produced by using Friz Quadrata font. As it is a unique element to express the corporate image, in no circumstances should that be allowed to be modified, and it must be used correctly in accordance with the rule. For the production of the logo type, it is recommended to use computer files and reproduction arts in the manual.